On the Blog

Today’s consumers don’t move through a simple funnel, they move through moments. They discover brands through a billboard on the highway, a friend’s recommendation, an Instagram Reel, a Google search, or an email that arrives at the perfect time. That’s why integrating digital and traditional communications across the customer life-cycle is essential: it creates consistency, familiarity, and trust especially for high-involvement decisions like real estate, hospitality, and li

Why Purpose and Emotion Still Win in Modern Marketing Modern consumers don’t just buy products — they buy  how those products make them...

Luxury Logos, Quiet Wealth & Cultural Rituals This week’s learning on  social class and culture  reshaped how I think about the way...

How Motivation & Lifestyle Shape Real-Estate Content in Grenada As the Social Media Manager for  Century 21 , I’ve learned that creating...

What Flavor Science Taught Me About Positioning One of the most interesting connections I made this week came from an unlikely place:...

Why Your Audience Clicks (or Doesn’t) We’ve all been there—scrolling Instagram at midnight, double-tapping a reel, saving a post we ...

Fast Choices, Slow Logic, and a Dash of Context Think about your last online splurge. Did you  really  compare every option—or did you...

What Marketers Need to Know As marketers, we often look at metrics like reach, impressions, and conversions — but behind every click or...

In today’s fast-paced digital world, posting content is the easy part. The real challenge lies in understanding whether those posts...

In marketing, pouring millions into visibility can get you noticed—but only the brands who connect that visibility to values, stories, or...

Sequoia Socials is more than a social media agency — it’s positioned as a boutique marketing partner that emphasizes  creativity,...

Brand growth is not just about awareness—it requires deep consumer connection. The  Brand Resonance Model  helps explain why some...

When Elon Musk rebranded Twitter as  X , it became one of the most audacious brand decisions in recent history. Twitter was not simply a...